Our packaging has been something we were not proud of for a long time.
The industry standard plastic "poly mailer" is cost effective. They don't tear, they're weatherproof(ish), and they come in a variety of colors and sizes. A majority of online businesses use these mailers as modern day capitalist practices imply the profit of the company is what's important, turn your cheek to anything beyond that. This is not the side of history we want to be on.
We feel it is our duty not only as a business, but as a brand, to bring attention to the crisis that is the human impact on the planet. We are grateful to have a platform that allows us the ability to inform.
About a year ago, we went on a quest to find the best alternative to the standard poly mailer. It is with great pride we can introduce our new Brigade Recycled Poly Mailers. The goal was simple, find something that was made of 100% post-consumer and post-industrial content; you wouldn't believe how hard it was to actually do. What we learned was that 88% recycled is the best you can get, affordably. Yes, this is better than 0%, but it wasn't good enough for us.
Packaging is the dominant sectoral use of plastics globally, accounting for 42% in 2016. Packaging tends to have a much lower lifetime than other products and it is also dominant in terms of annual waste generation. It is responsible for almost half of global plastic waste. We refuse to add to this problem.